Unveiled across 95 digital billboards in Times Square as part of the Midnight Moment program, Approximations of Utopia reimagines the architectural grandeur and aspirational spirit of six historic World Expositions— Brussels (1958), New York (1964), Montreal (1967), Osaka (1970), Seville (1992), and Shanghai (2010). Utilizing AI-generated imagery alongside archival material and computer graphics, Brambilla constructs a speculative vision of a future World’s Fair, unbound by geography or time. Each scene serves as an algorithmic resurrection of past utopian ideals, reflecting the technological optimism and cultural narratives of their respective eras.
The installation culminates in an imagined Expo, inviting viewers to contemplate a collective future shaped by innovation and shared human aspirations.
4k video, 3 channels.
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Golden Goose Haus
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