Approximations Of Utopia

Unveiled across 95 digital billboards in Times Square as part of the Midnight Moment program, Approximations of Utopia reimagines the architectural grandeur and aspirational spirit of six historic World Expositions— Brussels (1958), New York (1964), Montreal (1967), Osaka (1970), Seville (1992), and Shanghai (2010). Utilizing AI-generated imagery alongside archival material and computer graphics, Brambilla constructs a speculative vision of a future World’s Fair, unbound by geography or time. Each scene serves as an algorithmic resurrection of past utopian ideals, reflecting the technological optimism and cultural narratives of their respective eras.

The installation culminates in an imagined Expo, inviting viewers to contemplate a collective future shaped by innovation and shared human aspirations.

4k video, 3 channels.

Exhibitions and screenings

2025 Altered States
Golden Goose Haus
Venice, Italy

NOWNESS
Approximations of Utopia

designboom
Marco Brambilla’s vision of a future world fair takes over the screens in times square

Artnet
‘I Use Spectacle to Comment On Spectacle’: Artist Marco Brambilla on His Time Square Takeover

whitewall
Marco Brambilla Lights Up Times Square with “Approximations of Utopia”

OCULA
Marco Brambilla Approximations of Utopia

TimeOut
A reality-bending film will be broadcasted over 90 billboards in Times Square this month

Time Square Arts
Midnight Moment