King Size
2023
Commissioned for the opening of the MSG sphere in Las Vegas, King Size is a monumental 8K-resolution video collage that pays homage to the intertwined legacies of Elvis Presley and Las Vegas, examining their roles as metaphors for the American Dream's entropic trajectory.
Spanning a 160,000-square-foot wraparound LED screen, the installation traces Elvis's transformation from a symbol of the American Dream to a figure emblematic of its excesses.
Through a dynamic assemblage of AI-generated and archival imagery, Brambilla crafts a visual narrative that mirrors the rise and metamorphosis of Las Vegas itself—from desert outpost to entertainment capital.
The work serves as both a tribute and a critique, examining the interplay between celebrity, spectacle, and the commodification of culture.
8K video projection, sound.
Spanning a 160,000-square-foot wraparound LED screen, the installation traces Elvis's transformation from a symbol of the American Dream to a figure emblematic of its excesses.
Through a dynamic assemblage of AI-generated and archival imagery, Brambilla crafts a visual narrative that mirrors the rise and metamorphosis of Las Vegas itself—from desert outpost to entertainment capital.
The work serves as both a tribute and a critique, examining the interplay between celebrity, spectacle, and the commodification of culture.
8K video projection, sound.
Selected press
The Art Newspaper
Going big: digital artists who show on a grand scale at immersive institutions
The Art Newspaper
Tipping point: how new immersive institutions are changing the world
The Art Newspaper
Elvis returns to Las Vegas in Marco Brambilla’s new video for the Sphere, created with AI
Whitewall
Marco Brambilla Animates the MSG Sphere for U2 Las Vegas Residency
TIME
Elvis Is Back in the Building, Thanks to AI—and U2
NOWNESS
King Size: Marco Brambilla celebrates Elvis Presley and the rise of Las Vegas in a digital exclusive, commissioned for the MSG Sphere
Designboom
KING SIZE: Marco Brambilla traces Elvis Presley's legacy in monumental video collage
Artnet News
Artist Marco Brambilla’s New A.I.-Generated Ode to Elvis Is Inaugurating Las Vegas’s Immersive Entertainment Venue, the Sphere
Billboard
How Visual Artist Marco Brambilla Scored a Song in U2’s Sphere Show
Wallpaper Magazine
How to conquer the Atomic City: the story behind U2 at the new Las Vegas Sphere
Rolling Stone Magazine
U2 Launch New Era of Live Music at Stunning Sphere Opening Concert in Las Vegas
The Art Newspaper
Going big: digital artists who show on a grand scale at immersive institutions
The Art Newspaper
Tipping point: how new immersive institutions are changing the world
The Art Newspaper
Elvis returns to Las Vegas in Marco Brambilla’s new video for the Sphere, created with AI
Whitewall
Marco Brambilla Animates the MSG Sphere for U2 Las Vegas Residency
TIME
Elvis Is Back in the Building, Thanks to AI—and U2
NOWNESS
King Size: Marco Brambilla celebrates Elvis Presley and the rise of Las Vegas in a digital exclusive, commissioned for the MSG Sphere
Designboom
KING SIZE: Marco Brambilla traces Elvis Presley's legacy in monumental video collage
Artnet News
Artist Marco Brambilla’s New A.I.-Generated Ode to Elvis Is Inaugurating Las Vegas’s Immersive Entertainment Venue, the Sphere
Billboard
How Visual Artist Marco Brambilla Scored a Song in U2’s Sphere Show
Wallpaper Magazine
How to conquer the Atomic City: the story behind U2 at the new Las Vegas Sphere
Rolling Stone Magazine
U2 Launch New Era of Live Music at Stunning Sphere Opening Concert in Las Vegas