Marco Brambilla Studio


Apollo XVIII

2015


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Video Archive




Apollo XVIII is a multi-channel video installation which interprets man’s relationship to space exploration and presents an imagined mission to the moon; a mission born in the virtual age. During March 2015, Times Square was transformed into a virtual launchpad as Apollo XVIII played across dozens of electronic billboards from 11:57 p.m. to midnight. In collaboration with NASA, footage was filmed at Cape Canaveral, combined with Hubble imagery, rare material from the NASA archives and original computer-generated imagery to fabricate the fictitious mission. Combining iconic moments from past and present with the wholly synthetic, Apollo XVIII presented a new collective viewing experience, calling into question the nature of fact and fiction, reality versus perception and context.

Dual-screen video tile display in custom enclosure 2:30s continuous loop 4K UHD color, sound.
sdf Exhibitions & screenings

New Space Moscow
Moscow, Russia

McCabe Fine Art
Stockholm, Sweden

Houston Museum of Art
Houston, Texas

Times Square Alliance
New York, New York

Selected press

NOWNESS
Out of this World: Apollo XVIII

Space
Artist’s ‘Apollo 18’ Moon Mission Launching Onto Times Square Billboards

VICE
Marco Brambilla’s Lunar Art Lands in Times Square